Brain responds when women wear makeup

TOKYO (AFP) - - When a woman puts on makeup and looks in the mirror, it
is as if she is seeing a different person, Japanese scientists said
Tuesday.

Researchers who teamed up with Japan's Kanebo Cosmetics Inc. said they
found a link between makeup and human brain mechanisms.
"It's only human beings who look into a mirror every morning," brain
scientist Kenichiro Mogi told a news conference. "In addition, they
even put a makeup on."

In their study of 17 women in their 20s and early 30s, they discovered
that the human brain reacts almost as if the person is looking at a
stranger's face when seeing their own with a makeup on, Mogi said.
They believe the act of wearing makeup helps a person look at oneself
more objectively -- and therefore could serve to boost ways of
communication.

Mogi said the study could lead to the development of cosmetics that
would help women be more proactive.

"We are coming to understand how women use cosmetics as a powerful
weapon when presenting themselves and in taking a role in society,"
said Toru Matsuo, a Kanebo executive.

Mogi will present the results of the research to the Washington-based
Society for Neuroscience in November.

Source: Yahoo